MKT 316 Event Marketing

Event Marketing provides students with an overview of the variations between marketing for events as opposed to marketing for products or services (e.g., to promote event registration vs. to sell a tangible product). In this course, students will create an event of their choice, and design digital marketing pieces targeted to attendees, sponsors, and exhibitors reflective of their event industry. Students’ work will culminate into an event website that showcases their marketing pieces. Pre-requisite(s): MKT 205 or by permission of chair or designate. Co-requisite(s): None. 5 quarter hours